Petra Risk Management Services—Branding
Petra RMS is an insurance company located in Birmingham, AL. Petra provides both businesses and individuals with insurance and risk management services. The design challenge was to develop a brand that emphasizes top level service combined with friendly advisors ready to listen. They also wanted to emphasize the idea of "rock solid relationships" and leading edge technology utilization. The brand reflects the personal/traditional aspects of the company while still being fresh, modern and edgy.